new in booknotes: primal branding

A friend loaned me the book Primal Branding, by Patrick Hanlon, a while back. Well I finished reading it a couple of weeks ago and knew that I’d want to write a booknotes on it. Since it uses religious imagery and terminology in brand development, it practically begs for engagement on how it might speak to the church or ministry organizations. Check it out in the booknotes section.